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How to Write an Enticing Short Term Rental Property Description That Sells

Updated: Dec 2, 2023

So, you've decided to join the short-term rental game and are ready to start making some extra cash. But how do you make your property stand out from the rest? The answer is simple: a captivating property description that sells.


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Marketing your short-term rental property is all about highlighting its unique features and making it irresistible to potential guests. A well-written description can make all the difference in attracting bookings and increasing your revenue. In this article, we'll show you how to write an enticing short-term rental property description that will have guests lining up to book their stay.


From highlighting the property's location and amenities to showcasing its charm and character, we'll cover all the essential elements you need to include in your description. So, grab a pen and paper and get ready to take some notes - your short-term rental property is about to become the talk of the town!


Crafting a Magnetic Headline: Write Short Term Rental Property Description That Sells


When it comes to writing a short-term rental property description, the headline is the first thing that potential guests will see. It's essential to craft a magnetic headline that grabs their attention and entices them to read more. Here are some tips for creating a headline that sells.


Using Powerful Adjectives

One of the best ways to make your headline stand out is by using powerful adjectives. These descriptive words can help paint a picture in the reader's mind and make your property sound more appealing. For example, instead of saying "Cozy Studio Apartment," you could say "Charming and Intimate Studio Retreat."

Here are some other adjectives that you could use to make your headline more enticing:

  • Luxurious

  • Serene

  • Stylish

  • Spacious

  • Secluded

  • Quaint

  • Modern

  • Tranquil

Highlighting Unique Features

In addition to using powerful adjectives, you should also highlight the unique features of your property in your headline. This could be anything from a stunning view to a private pool to a fully equipped kitchen. By emphasizing what sets your property apart from the rest, you'll grab the reader's attention and make them want to learn more.

Here are some unique features that you could highlight in your headline:

  • Oceanfront balcony

  • Rooftop terrace with city views

  • Private hot tub

  • Gourmet kitchen with stainless steel appliances

  • Outdoor fire pit

  • Cozy fireplace

  • Vintage decor

  • High-speed Wi-Fi

Remember, when it comes to writing a magnetic headline for your short-term rental property, you only have a few seconds to grab the reader's attention. By using powerful adjectives and highlighting unique features, you'll create a headline that sells and entices potential guests to learn more about your property.


Describing Your Space

To write short term rental property description that sells, when it comes to describing your short-term rental property, you need to paint a vivid picture with your words. You want to make sure that potential guests can envision themselves in your space and feel excited about the prospect of staying there. Here are some tips on how to describe your space effectively:


Setting the Scene with Descriptive Language

Use descriptive language to set the scene and create a mood for your space. For example, if your rental has high ceilings, you could say something like, "Step into this spacious and airy apartment with soaring ceilings that create a feeling of grandeur and elegance." If your space has lots of natural lighting, you could say something like, "Wake up to the warm glow of natural light streaming in through the windows, filling the space with an inviting and uplifting energy."


Detailing the Amenities and Features

Be sure to detail all the amenities and features that your space has to offer. This includes things like a fully equipped kitchen, comfortable bedding, and high-speed internet. You could say something like, "Cook up a storm in the fully equipped kitchen, complete with stainless steel appliances and granite countertops. Relax in the plush bedding and catch up on your favorite shows with high-speed internet."


Creating a Vivid Picture with Words

Use adjectives and descriptive words to create a vivid picture of your space. Instead of saying, "This is a nice apartment," you could say something like, "This charming and cozy apartment is the perfect home away from home. With its warm and inviting decor, comfortable furnishings, and modern amenities, you'll feel right at home in no time."

Remember that an effective rental listing should be both informative and entertaining. Use humor and creativity to make your listing stand out from the crowd and entice potential guests to book your space.


Location, Location, Location

When it comes to short-term rentals, location is everything. You could have the most beautiful property in the world, but if it's in the middle of nowhere, nobody is going to want to stay there. So, let's talk about how to describe your property's location in a way that will make potential guests want to book with you.


Proximity to Popular Attractions

One of the first things people look for when booking a short-term rental is its proximity to popular attractions. Whether it's a beach, shops, or restaurants, guests want to know that they're close to the action. So, make sure you highlight any nearby hotspots in your property description.


For example, if your property is just a stone's throw away from the beach, make sure you mention that. If there are great restaurants within walking distance, let your guests know. By highlighting these nearby attractions, you're not only making your property more enticing, but you're also helping your guests plan their trip.


Ease of Access and Transportation

Another important aspect of your property's location is its ease of access and transportation. Guests want to know that they can easily get to and from your property, whether it's by car, public transportation, or on foot.


If your property is located near a major highway or public transportation hub, make sure you mention that in your description. If there's a bike rental shop nearby, let your guests know. By highlighting these transportation options, you're making it easier for your guests to plan their trip and get around once they arrive.


The Charm of the Neighborhood

Finally, don't forget to highlight the charm of your property's neighborhood. Whether it's a historic district or a trendy up-and-coming area, guests want to know what makes your neighborhood special.


So, describe the local area in detail. Are there charming coffee shops and bookstores nearby? Is there a beautiful park just a few blocks away? By highlighting the unique aspects of your neighborhood, you're giving your guests a taste of what it's like to live like a local.


In conclusion, when it comes to writing an enticing short-term rental property description, location is key. By highlighting your property's proximity to popular attractions, ease of access and transportation, and the charm of the neighborhood, you'll be well on your way to attracting more guests and making more bookings.


The Nitty-Gritty Details

When it comes to writing a short-term rental property description, it's important to include all the nitty-gritty details that potential guests want to know. Here are some key details to include:


House Rules and Policies

Nobody likes surprises, especially when it comes to house rules and policies. Make sure to clearly outline your rules and policies to avoid any confusion or misunderstandings. Here are some common rules and policies to include:

  • No smoking allowed inside the property

  • Quiet hours after 10 pm

  • Maximum occupancy

  • Check-in and check-out times

  • Cleaning fee

  • Security deposit

Safety Features and Accessibility

Safety should always be a top priority when it comes to short-term rentals. Make sure to highlight any safety features your property has, such as smoke detectors, carbon monoxide detectors, and fire extinguishers. Additionally, if your property is accessible for those with disabilities, be sure to mention that as well.

Here are some other details to consider including:

  • Pet policy (if pets are allowed)

  • Details about the property (number of bedrooms, bathrooms, etc.)

  • Information about the neighborhood (restaurants, attractions, etc.)

  • Terms and conditions of the rental agreement

Remember, the devil is in the details, so don't be afraid to get specific. The more information you provide, the more comfortable potential guests will feel about booking your property. And don't forget to inject some humor into your listing – it'll make your property stand out and show off your personality!


Sealing the Deal

Congratulations! You've done a great job crafting a short-term rental property description that's sure to grab the attention of potential guests. But how do you take it to the next level and actually get them to book? Here are a few tips to seal the deal:


Encouraging Immediate Bookings

Don't leave anything to chance. Encourage guests to book right away by including a clear call to action in your description. Use phrases like "book now" or "reserve your spot today" to create a sense of urgency.


Another great way to encourage immediate bookings is to offer a discount for guests who book within a certain timeframe. For example, you could offer a 10% discount for guests who book within the next 24 hours. This not only encourages guests to book right away but also creates a sense of excitement and urgency.


Providing Clear Contact Information

Make it easy for guests to get in touch with you by providing clear and concise contact information. Include your phone number, email address, and any other relevant contact information in your description.


If you're worried about privacy, consider using a separate phone number or email address specifically for your short-term rental. This not only protects your privacy but also makes it easier to manage inquiries and bookings.


Don't forget to optimize your contact information for mobile devices. Many guests will be browsing on their smartphones or tablets, so make sure your phone number and email address are clickable and easy to use on a small screen.


By following these tips, you'll be well on your way to creating a short-term rental property description that not only grabs attention but also seals the deal and gets guests booking.


The Final Brush Stroke: Crafting a Masterpiece


Sculpting a property blurb that clinches sales mirrors the finesse of crafting an artful masterpiece. It hinges on an in-depth grasp of both your property and the target audience, sprinkled with creativity and a meticulous selection of words. When executed with flair, it morphs your property into an alluring haven, luring in guests and spurring bookings.


At Opuluxe, we're adept in the fine art and precise science behind crafting irresistible property descriptions. Our squad of virtuosos is here to aid in formulating a captivating narrative that truthfully portrays your property and ensnares prospective guests. With our all-around service portfolio, we handle every facet of your rental operation, enabling you to reap your investment's rewards sans the everyday management hassles.


Eager for more details about our offerings and how we can elevate your short-term rental venture's success? To learn more about our services and how we can help you make your short-term rental business more successful, visit our website at Opuluxe. To book a free 15-minute consultation, visit Book a Consultation.


Choose Opuluxe for your short-term rental management needs. Experience the difference of professional management, superior housekeeping, and exceptional guest service. Let us help you make the most of your short-term rental investment.


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